Laserhub

allows its industrial and craftspeople customers to order tailor-made metal parts.

Project Manager
Fabio Brito↗
UX/UI Design

Me
Renderings

Me
Others

Mentioned below

A metal part with powdercoat selection overlayed

Responsibilities

As the only designer in the team at that time I was responsible for all things design. My focus was on UI/UX while also helping other departments with assets like product renderings or marketing material.

The process from upload to order — **New way of ordering:** We had to teach customers that they can upload their part files and get an instant quote.

Our many views

Laserhub is a complex B2B product with many views: Login and sign up, the product configurator, a customer’s part library, a B2B focussed checkout experience to name only a few.

File upload with process selection — Our customers could choose between multiple production methods to manfucture their parts

Delivery options with prices — Prices vary depending on the delivery date, rewarding good production planning

Errors highlighted with an uploaded part — Designing manufacturable part is tricky even for experienced modellers, so we had detailed error reports to fix issues

A customer's part library — The part library allows easy reordering for frequently needed parts

A 3D visualiation of an uploaded part — With the built-in part viewer customers could verify view and check their parts

The shipping details screen — The shipping details support international options (e.g. SIRET in France) as well as multiple shipping adresses

Tailor made quality

No part ordered through Laserhub is the same. As you can imagine especially industrial customers have very precise requirements to quality, material and appearance.

The part configurator — **Tweaking:** The screen where customers spent most time to configure their parts to perfection.

A chart showing most production processes that go into the different features — Behind every feature is a complex set of production processes

3 kinds of customers

We had to serve three customers: The final customer, our producers and our “Operation Excellence” team orchestrating everything.
Unfortunately on here I can only show the public facing side.

Censored screenshot of Laserhub's back office UI — I am not allowed to show you the Laserhub’s back office but we came up with some efficient and interesting solutions.

Helping hand

As mentioned above I occasionally helped out other departments. This resulted in things like product renderings or responsive Google display ads.

Various rendered metal parts — **Product renderings:** I have a knack for CAD modelling so when we needed to show off product offerings I created and rendered them.

Google display ads in various sizes — **Responsive ads:** For our performance marketing team I created various repsonsive display ads in Google Web Designer.

Conclusion

I grew a lot through wearing many hats and working with a great team. It was an interesting challenge to find a balance between fast shipping and great UX/UI.