Logo drafts for the Effective Altruism Foundation
I was challenged to create the logo for the Effective Altruism Foundation. This was the first time I got in touch with the term Effective Altruism.
Effective altruists aim to consider all causes and actions, and then act in the way that brings about the greatest positive impact. —Wikipedia
Altruism is a synonymous to selflessness and means in combination with effectivesness, that you try to maximize the good you can achieve with limited ressources. This implies that you choose very consciously how you invest your time and money.
I wanted to put the meaning of this philosophy into a single logo. Unfortunately we could not a agree on a final logo, but I had a lot of fun bending my mind around it and am proud about the outcome of the different logos. I will walk you through some of the logos I created for them and the idea behind it.
You have to put effort into reading the logo. By just looking at it, it won't reveal its true shape. This only happens by mentally putting the shapes together into one bigger shape. The last variation uses the analogy of puzzle pieces to further convey this idea.
The basic idea of altruism is about giving away. Therefore logo itself is incomplete. By its shape, the logo implies that something is missing – that something has been given away. Maybe for a greater cause than perfectly shaped logo.
Some objects which are rarely used only by yourself or are easily given away, such as the famous BIC lighter and pen. These objects remind us of the act of sharing – in a fun and wry way.
Effective altruism is about making choices. Who will I help with my limited ressources, and whom will I therefore not be able to help? What is the right decision?
The symbol of a heart is the first thing which pops into ones mind, when thinking about doing something good to others. It can be too cheesy rather quickly and might therefore not be a good fit for something as serious as a foundation. I was playing around with using typography as a heart to escape that cheesyness and to make it more subtle.
Experimenting with different shapes to transmit the subtle rationalism of Effective Altruism.