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You are a product designer, developer, writer, information architect, etc. and somebody asks you
Is [enter your expertise here] important?, you will answer
Sure, because it makes [xyz] better..
But how important are you for the success of a product? Or maybe asked better: When are you important to a product?
The following pyramid depicts the hierarchy of a product's needs (borrowed from Maslow). Which aspects are totally necessary, which are useful and which just icing on the digital cake?
If you don't have the possibility to use a product, you can't profit from its capabilities.
accessand not accessibility?
Accessibility is a broad topic but recently it is very much biased towards disability. It wanted to make sure that people don't misunderstand.
This is an idea, a work in progress. Please send feedback (or ♥︎) to @st_phan on Twitter or hello ät stephanbogner dot de – Cheers!
Note: This is an updated version thanks to people's feedback. The old version can be found here.